# Landing on EUROBIKE DONEN Intelligent Manufacturing Talks About the Future of Global Cycling One of the world’s three major bicycle trade shows, EUROBIKE was grandly held at Messe Frankfurt Exhibition Centre in Germany from June 24 to June 27. Centered on the core theme “Hello Future. Shaping Active Mobility”,

the exhibition covers an enormous display area of 130,000 square metres,

gathering 1,500 exhibitors from more than 60 countries and regions.

It serves as the premier launch platform for new global cycling products,

as well as a top-tier communication hub for the whole industry to analyse market trends and conduct cross-border business cooperation. As a well-loved Chinese brand with 19 years of deep cultivation in cycling apparel,

DONEN heads to Frankfurt alongside DCC to make its debut on the international stage of EUROBIKE at Booth E30,

Hall 11.0. Adhering to the brand philosophy of “Choose DAEN for cycling,

premium apparel at accessible prices”, we deliver refined fabric craftsmanship,

a full-range portfolio of cycling apparel for all scenarios and one-stop shopping experience.

We showcase the robust strength of Chinese cycling equipment to global buyers,

professional cyclists and overseas cycling enthusiasts,

enabling an in-depth dialogue between “Oriental sophisticated manufacturing and European cycling culture”. ## Global New Product Launch Decades of ingenuity and exploration bring extraordinary new products to light DONEN core R&D team consists of retired professional cyclists,

ergonomic designers and fabric material engineers.

Over months of dedicated work, they have completed thousands of field road tests,

fabric weather resistance tests and muscle compression mechanical tests tailored to diverse regional climates and multi-scenario cycling demands including road,

riverside greenway and mountain biking. The team has overcome five common industry pain points plaguing traditional cycling apparel:

stuffiness and sweat retention, heat loss in low temperatures, high wind resistance at high speeds, muscle soreness after long rides and insufficient wear resistance. All new products unveiled at this EUROBIKE show adopt DONEN exclusive tailoring techniques and design concepts,

divided into four major lines: Professional Competition Series,

All-Weather Outdoor Cycling Series, Women’s Exclusive Cycling Series and Four-Season Comfort Cycling Series.

Global distributors, continental race teams and professional cycling enthusiasts are welcome to inspect the products and discuss procurement cooperation.

This launch also marks a major strategic layout for the brand to further expand overseas markets. ## Cutting-edge Craftsmanship & Technological Innovation The core competitiveness of Chinese intelligent manufacturing DONEN secures a firm foothold at international trade shows thanks to comprehensive advantages built on meticulous craftsmanship,

premium fabric selection and strict quality control systems: 1. High-standard fabric screening and proprietary core techniques DONEN selects high-performance functional fabrics that comply with strict international testing standards.

Combined with the brand’s years-accumulated proprietary weaving,

tailoring and heat-sealing techniques, our dual-layer technical advantages guarantee outstanding breathability, wear resistance and athletic adaptability of all gear. 2. Comprehensive ergonomic data for all cycling scenarios Drawing on 19 years of measured data collected from tens of thousands of Chinese and overseas cyclists,

we develop two fitting systems: Asian cuts and wider Western fits.

This solves common fit issues encountered by overseas customers such as undersized silhouettes,

ill-fitting shoulder lines and tight waistbands, delivering truly localised comfort. 3. Thoughtful human-centred detailing 3M night reflective safety strips, anti-slip hem elastic bands and zoned breathable mesh panels.

Every detail is engineered for real-world cycling performance,

discarding superficial decorative designs with no practical value. ## The Show Concludes, But Our Journey Continues DONEN will keep safeguarding every rider’s journey ahead Moving forward, DONEN will stay committed to the brand values of professionalism,

efficiency and reliability. We will continuously optimise cycling equipment solutions,

collaborate with industry partners to forge ahead hand in hand,

and jointly create brilliant new prospects for the cycling apparel sector. Thank you to every new and old friend who visited DONEN booth! We look forward to meeting you again at the next grand exhibition!