Founded in 2007 with pure passion for cycling, DONEN has come a long way over the past 18 years. We grew step by step through constant exploration and finally achieved steady progress, which still feels like a dream. Against the tough and competitive entrepreneurial backdrop, it is truly remarkable that we have not only survived but thrived.
Crafting professional cycling apparel is never easy. It requires rigorous control over fabrics, accessories, design patterns, craftsmanship, printing, brand building, operation and capital management. Our founder, a former provincial cycling team athlete with over 20 years of cycling experience, remains prudent and hands-on in every detail, striving for relative perfection in every product.
We are grateful to our design team, who blazed an innovative path in a homogenized market, never compromising on quality and originality. Thanks to our marketing team for their consistent aesthetic insight, professionalism and dedication. Thanks to our factory craftsmen, who turn creative ideas into reality, pouring passion into every stitch. We cherish every joy and hardship along this journey.
We firmly believe that brand promotion is indispensable. Therefore, even with thinner profit margins on products, our founder insists on building a professional operation and marketing team. We aim to offer riders more high-quality cycling apparel options and live up to our brand consensus: Choose DONEN, wear better, spend less.
Driven by outstanding cost performance, we stood out in the competitive market and launched our first bestseller. This milestone greatly boosted the team’s confidence, inspiring us to develop dozens of functional cycling apparel styles for diverse riding scenarios.
Many riders struggle with choosing suitable cycling wear. For this reason, we actively share professional buying guides across all platforms, as a proper and comfortable fit always comes first for cycling experience.
Some customers still find our products pricey. We always respond patiently: every DONEN product undergoes strict selection from thousands of fabric samples, goes through 20 elaborate production processes, and bears the costs of inventory pressure and professional labor. We never compromise on craftsmanship for profit. We keep innovating sincerely, and time will witness every loyal supporter who recognizes our dedication.
Overall, we are full of joy and gratitude. DONEN has won wide recognition among cycling enthusiasts. Numerous cycling clubs have reached out for cooperation, and our products are popular with mass riders and professional cyclists overseas. We have taken solid and steady steps toward becoming an international cycling brand.
Our core advantage lies in professionalism. DONEN has established in-depth cooperation with more than 20 domestic and overseas cycling events, including competitions in Belgium and Austria, as well as the Tour of Qinghai Lake. We have customized race-level apparel for numerous global professional riders. Trusted by pro cyclists, our professionalism speaks for itself.
You can find DONEN on all mainstream platforms, including Taobao, Xiaohongshu, Douyin, WeChat Mini Program and Weibo.
As for our brand dream? We prefer down-to-earth pursuits over empty ideals. As our founder always says: It is enough for us to let more riders love wearing DONEN.
Thank you for all your support. We welcome every rider to join us and enjoy every wonderful cycling journey.
